KL SOGO’s Jom Balik Kampung Aidilfitri Shop-To-Drive Grand Finals
The Jom Balik Kampung Aidilfitri Shop-to-Drive contest, a joint campaign between RHB and KIA Malaysia took place between 3 June and 31 August 2016 in line with the department store’s Raya celebration.
With only a minimum spending of RM250 throughout the promotion period, shoppers stood a chance to win a KIA Rio Sedan X and shopping vouchers worth RM20,000. SOGO Card Members and RHB Cardmembers with a minimum purchase of RM250 were entitled to two entries, while non-members with a minimum purchase of RM300 received one entry. The store also extended complimentary membership to shoppers with a minimum spending of RM250, as part of its effort to drive membership recruitment.
Similar to SOGO’s Drive-to-Win contest held last year, the journey to becoming the Grand Prize winner is no easy task. The store garnered over 30,000 contest entries, but only 100 participants were randomly selected, and invited to compete in an exciting 2-tier challenge at the Grand Final on 10 November 2016 (Thursday), 2pm.
In Challenge 1 - ‘What’s My Weight?’ all 100 qualifiers were given eight minutes to guess the weight of a trolley with its load, and 10 minutes to submit their answer. Only 10 with the closest answer proceeded to Challenge 2 – ‘Ready, Aim, Fire!’ a shooting game that required the finalists to shoot as many coloured balloons as possible, in order to walk away with the key to the Grand Prize.
After a gruelling two rounds of challenge, here are the winners:
Grand Prize : KIA Rio Sedan X
Nor Azura Bt. Hussin
1st Prize : RM12,000 SOGO Gift Voucher
Noraidah Bt. Othman
2nd Prize : RM8,000 SOGO Gift Voucher
Yee Wan Jen
Lucky Winner of ‘What’s My Weight?’
Peter Ng Keng Swee
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